MSc in Tourism Management
UPGRADE TO BUSINESS CLASS
Duration:
Full Time (12m) & Part Time (24m)/Evening classes
Application Deadline:
Rolling admissions | upcoming deadline : May 13, 2019
Start Date:
October 2019
Fees:
€ 12,500
OVERVIEW
This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.
Why Tourism?
The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:
- Represents approximately 9% of the global economy.
- Has created approximately 69 million new jobs in the past 10 years.
The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:
- Represents 17.3% of the country’s GDP.
- Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.
Key features of the program
- Weekday classes between 18:00 – 22:00, twice a week on average for part-time mode.
- A 12-month program (24-month program for part-time mode).
- 14 core modules and 2 workshops
- Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
- Dissertation or Internship (in Greece or abroad)
The MSc in Tourism Management is designed for:
- Entrepreneurs in tourism business.
- Members of family tourism business.
- Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.
Current Student Profile
HIGHLIGHTS
International Recognition: Accredited by the Association of MBAs (AMBA) and the New England Association of Schools and Colleges (NEASC).
The quality and academic standing of its faculty, both resident and visiting.
Academic rigor with practical know-how: Academic courses are combined with specialized workshops by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management.
Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences.
Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.
Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism. Part of the program will be offered on the ALBA campus at the heart of Athens.
Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.
Member of
Winner of
FULL TIME
MSc in Tourism Program FT Total Year Schedule 2019 -2020
Note: In the context of the Hospitality Management course, a mandatory 3-day visit is included to Costa Navarino Resort
1st Period | October – November
Courses
Hours | Credits
International Tourism Environment
14 | 1
International Tourism Environment
14 | 1
The course offers a critical overview of the contemporary tourism and hospitality industry in relation to the international business environment within which it operates. The key sectors of this industry (i.e. accommodation, transportation, tour operating, attractions etc.) are analyzed with regard to their key functions, interrelations, and strategic and operational challenges. Combining micro and macro viewpoints in discussing critical issues in international tourism policy and management, the course offers an advanced understanding of the intricate nature of tourism both as a field of study and as an industry.
Managing People in Tourism and Hospitality
21 | 1.5
Managing People in Tourism and Hospitality
21 | 1.5
This course covers motivation, involvement, team work, leadership, emotional intelligence, cultural awareness and change management in Tourism Organizations. Each session integrates classical and modern concepts, building on key theories with a rich array of contemporary real-world examples and cases from the Tourism sector.
Marketing Management for Tourism
14 | 1
Marketing Management for Tourism
14 | 1
This course is designed to provide students with a good command of the key elements of marketing management across tourism organizations. During this course students will be encouraged to develop an analytical perspective and a critical understanding of the marketing concepts, models, and tools as they are applied across tourism organizations. Through case studies and contemporary examples from the tourism industry, the practical relevance of marketing theories for tourism managers will be highlighted and students will be expected to apply the theoretical concepts discussed onto real-life marketing examples from the tourism industry.
Presentation & Writing Skills Workshop
14 | 1
Presentation & Writing Skills Workshop
14 | 1
2nd Period | November – December
Courses
Hours | Credits
Managing Service Operations
21 | 1.5
Managing Service Operations
21 | 1.5
This course focuses on the unique aspects involved in the design and delivery of service operations. In Tourism and Hospitality the objective is to introduce students to the basic issues and main challenges that most successful service operations face today. Students completing this course will acquire the tools to identify and apply appropriate management processes to ensure efficient, effective and quality oriented service operations.
Hospitality Management
28 | 2
Hospitality Management
28 | 2
This course analyses the nature, profile and scope of the hospitality industry, the structure of hotels and various departments and discusses the internationalization and growth trends within the hospitality sector. The course focuses on various aspects of management in relation to accommodation operations, F&B and leisure activities.
Business Decisions with Data Models
21 | 1.5
Business Decisions with Data Models
21 | 1.5
This course aims to enhance business problem modelling and solving skills by integrating concepts and frameworks from Statistics and Decision Science with modern Information Technology. Emphasis is placed on evaluating risks and using the theory of normative decision making to compare decision alternatives under uncertainty. Participants will learn how to structure complex management problems and combine quantitative analysis with judgment and critical thinking. Topics covered include forecasting, decision analysis, Monte-Carlo simulation and business optimization. It is a practical course that uses case studies and spreadsheets to illustrate how to apply the methodologies introduced.
3rd Period | January – February
Courses
Hours | Credits
Digital Media and Channel Management
21 | 1.5
Digital Media and Channel Management
21 | 1.5
The module will provide students with an understanding of the importance and the dynamic nature of digital media in tourism. Students will be encouraged to reflect on contemporary strategies, concepts, ideas and organisations that currently shape tourism practices. Further, the module will provide students with an understanding of topical areas of digital marketing in general and channel management in particular. In other words, the module deals with the impact on traveller’s behaviour and how firms can exploit digital channels to enhance networking, collaboration, and traveller’s engagement in marketing. In doing so more traditional digital media channels such as search engines and websites will be discussed and complemented by new intermediaries entering the market.
Event Management
14 | 1
Event Management
14 | 1
This course provides a broad understanding of the importance of planning and managing events (profesional meetings, trade shows, scientific events, congress conferences, sporting events and social events). It builds the necessary knowledge and practical skills to plan, organize, manage and advertise an event, create and manage an event network, apply quality criteria for selecting host venues and managing the supply chain.
Finance and Cost Accounting
28 | 2
Finance and Cost Accounting
28 | 2
This course facilitates the understanding and subsequent use of financial information for decision-making in the tourism sector. It addresses of two main perspectives, each one representing different stakeholders, who use financial information for decision making. In particular, the first part of the course aims to provide the knowledge and skills required for the understanding and use of financial accounting information for decision-making. Some of the topics covered during the course include: the meaning and role of accounting, branches of accounting, and users of accounting information, the accounting cycle, and the financial statements, the effects of the use of different accounting methods, estimates and choices on the financial statements and the subsequent impact on decision making, ways of analyzing, interpreting and evaluating financial statements.
4th Period | February – March
Courses
Hours | Credits
Revenue Management
14 | 1
Revenue Management
14 | 1
This course is an introduction to the theory, principles and practices of revenue management (RM) and how these can be particularly applied to the growing tourism industry. More specifically the course focuses on the application and evaluation of revenue management strategies and is intended for individuals with a specific interest in the tourism industry.
Purchasing and Supply Management
21 | 1.5
Purchasing and Supply Management
21 | 1.5
The course covers supply chain coordination, supplier selection, purchasing methodologies and contracting, material forecasting and safety stock, and design of services for supply chain efficiency. It also focuses on the best practices that lead to efficient, effective, and customer-responsive SCM processes that transform ideas into high quality services, delivered at competitive prices while simultaneously providing superior financial returns within environmental, ethical, and legal constraints.
5th Period | April – May
Courses
Hours | Credits
Strategy in Tourism
21 | 1.5
Strategy in Tourism
21 | 1.5
The course provides an integrative framework for the whole program. It will explain basic planning principles of business strategy and the process through which strategic decisions are made in tourism organizations at both destination and organizational level. Students will become familiar with key strategy elements, such as how tourism organizations select the market, product, and areas in which they compete, how they position themselves in these areas, how they interact with their external environments, how they adjust to changes, and how they decide and implement structure and policies that enable them to achieve their overall goals. The role of the HR professionals in the process of corporate strategy formulation and implementation will also be outlined.
Sustainability in Tourism
14 | 1
Sustainability in Tourism
14 | 1
The course offers a comprehensive introduction to, but also fosters critical engagement with, the concept of sustainable development and its application in the tourism and hospitality industry - both from a policy/development viewpoint and in relation to management approaches to applying sustainability principles. This will be followed by a 7-hour hands-on workshop delivered at the premises of Costa Navarino by specialized trainers.
Entrepreneurship in Tourism
14 | 1
Entrepreneurship in Tourism
14 | 1
Nowadays, many millennials dream of becoming entrepreneurs. They often have specific entrepreneurial role models and dream of becoming millionaires before age 35.
Entrepreneurship and innovation are important drivers for success in any service industry. The tourism industry, or rather the sectors that make up the tourism industry, require specific skills and approaches. This module deals with the key issues of entrepreneurship, product and service development, innovation and creativity in two specific sectors of the tourism industry: the hospitality and F&B sectors. It challenges students to think outside the box in terms of how to develop new business/product ideas in a service industry, difficult to virtualize in its entirety.
6th Period | May –August
Courses
Hours | Credits
Internship
56 | 4
Internship
56 | 4
An Internship brings together the academic with the business world, providing benefits both to students and to companies. It has the status of a course, hence it is an obligatory requirement for the fulfilment of the M.Sc. Degree, it carries credits and it is graded. The expected duration is three (3) months, from beginning May to end July. The benefits for students include the opportunity for the blending of academic and on-the-job learning; the use of the explicit knowledge gained during the program, the attainment of tacit knowledge, the development and diversification of skills, the acquisition of work experience, the identification and/or refinement of career goals, the creation and/or development of a professional network. The benefits for companies include the opportunity to meet some company needs with highly qualified and motivated students, the identification of talent for potential future employment, the enrichment of current perspectives and practices with the intern’s novel ideas, the enhancement of social responsibility activities.
Dissertation
56 | 4
Dissertation
56 | 4
The Dissertation is a research project of a student’s special interest in a faculty member’s area of expertise. The students will have the opportunity to construct a detailed plan of a research project; to review specific literature on the selected topic; to identify relevant research questions from the literature; to be able to turn general research questions into empirical ones; to select and justify an appropriate research design; to select and employ suitable methods or techniques to investigate the empirical questions; to analyze financial or social data and to write a report covering a review of the relevant literature, the research questions, an explanation and justification of the design, a description of the conduct and analysis of the research, and a discussion of the findings in relation to the literature and methodological issues.
PART TIME
MSc in Tourism Program PT Total Year Schedule 2019 - 2021
Note: In the context of the Hospitality Management course, a mandatory 3-day visit is included to Costa Navarino Resort
1st Period | October – November
Courses
Hours | Credits
International Tourism Environment
14 | 1
International Tourism Environment
14 | 1
The course offers a critical overview of the contemporary tourism and hospitality industry in relation to the international business environment within which it operates. The key sectors of this industry (i.e. accommodation, transportation, tour operating, attractions etc.) are analyzed with regard to their key functions, interrelations, and strategic and operational challenges. Combining micro and macro viewpoints in discussing critical issues in international tourism policy and management, the course offers an advanced understanding of the intricate nature of tourism both as a field of study and as an industry.
Business Writing & Presentation Skills
14 | 1
Business Writing & Presentation Skills
14 | 1
Marketing Management for Tourism
14 | 1
Marketing Management for Tourism
14 | 1
This course is designed to provide students with a good command of the key elements of marketing management across tourism organizations. During this course students will be encouraged to develop an analytical perspective and a critical understanding of the marketing concepts, models, and tools as they are applied across tourism organizations. Through case studies and contemporary examples from the tourism industry, the practical relevance of marketing theories for tourism managers will be highlighted and students will be expected to apply the theoretical concepts discussed onto real-life marketing examples from the tourism industry.
2nd Period | November – December
Courses
Hours | Credits
Managing Service Operations
21 | 1.5
Managing Service Operations
21 | 1.5
This course focuses on the unique aspects involved in the design and delivery of service operations. In Tourism and Hospitality the objective is to introduce students to the basic issues and main challenges that most successful service operations face today. Students completing this course will acquire the tools to identify and apply appropriate management processes to ensure efficient, effective and quality oriented service operations.
Hospitality Management
28 | 2
Hospitality Management
28 | 2
This course analyses the nature, profile and scope of the hospitality industry, the structure of hotels and various departments and discusses the internationalization and growth trends within the hospitality sector. The course focuses on various aspects of management in relation to accommodation operations, F&B and leisure activities.
3rd Period | January – February
Courses
Hours | Credits
Finance and Cost Accounting
28 | 2
Finance and Cost Accounting
28 | 2
This course facilitates the understanding and subsequent use of financial information for decision-making in the tourism sector. It addresses of two main perspectives, each one representing different stakeholders, who use financial information for decision making. In particular, the first part of the course aims to provide the knowledge and skills required for the understanding and use of financial accounting information for decision-making. Some of the topics covered during the course include: the meaning and role of accounting, branches of accounting, and users of accounting information, the accounting cycle, and the financial statements, the effects of the use of different accounting methods, estimates and choices on the financial statements and the subsequent impact on decision making, ways of analyzing, interpreting and evaluating financial statements.
Event Management
14 | 1
Event Management
14 | 1
This course provides a broad understanding of the importance of planning and managing events (profesional meetings, trade shows, scientific events, congress conferences, sporting events and social events). It builds the necessary knowledge and practical skills to plan, organize, manage and advertise an event, create and manage an event network, apply quality criteria for selecting host venues and managing the supply chain.
4th Period | February – March
Courses
Hours | Credits
Revenue Management
14 | 1
Revenue Management
14 | 1
This course is an introduction to the theory, principles and practices of revenue management (RM) and how these can be particularly applied to the growing tourism industry. More specifically the course focuses on the application and evaluation of revenue management strategies and is intended for individuals with a specific interest in the tourism industry.
5th Period | April – May
Courses
Hours | Credits
Sustainability in Tourism
14 | 1
Sustainability in Tourism
14 | 1
The course offers a comprehensive introduction to, but also fosters critical engagement with, the concept of sustainable development and its application in the tourism and hospitality industry - both from a policy/development viewpoint and in relation to management approaches to applying sustainability principles. This will be followed by a 7-hour hands-on workshop delivered at the premises of Costa Navarino by specialized trainers.
6th Period | October – November
Courses
Hours | Credits
Managing People in Tourism and Hospitality
21 | 1.5
Managing People in Tourism and Hospitality
21 | 1.5
This course covers motivation, involvement, team work, leadership, emotional intelligence, cultural awareness and change management in Tourism Organizations. Each session integrates classical and modern concepts, building on key theories with a rich array of contemporary real-world examples and cases from the Tourism sector.
7th Period | November –December
Courses
Hours | Credits
Business Decisions with Data Models
21 | 1.5
Business Decisions with Data Models
21 | 1.5
This course aims to enhance business problem modelling and solving skills by integrating concepts and frameworks from Statistics and Decision Science with modern Information Technology. Emphasis is placed on evaluating risks and using the theory of normative decision making to compare decision alternatives under uncertainty. Participants will learn how to structure complex management problems and combine quantitative analysis with judgment and critical thinking. Topics covered include forecasting, decision analysis, Monte-Carlo simulation and business optimization. It is a practical course that uses case studies and spreadsheets to illustrate how to apply the methodologies introduced.
8th Period | January – February
Courses
Hours | Credits
Digital Media and Channel Management
21 | 1.5
Digital Media and Channel Management
21 | 1.5
The module will provide students with an understanding of the importance and the dynamic nature of digital media in tourism. Students will be encouraged to reflect on contemporary strategies, concepts, ideas and organisations that currently shape tourism practices. Further, the module will provide students with an understanding of topical areas of digital marketing in general and channel management in particular. In other words, the module deals with the impact on traveller’s behaviour and how firms can exploit digital channels to enhance networking, collaboration, and traveller’s engagement in marketing. In doing so more traditional digital media channels such as search engines and websites will be discussed and complemented by new intermediaries entering the market.
9th Period | February – March
Courses
Hours | Credits
Purchasing and Supply Management
21 | 1.5
Purchasing and Supply Management
21 | 1.5
The course covers supply chain coordination, supplier selection, purchasing methodologies and contracting, material forecasting and safety stock, and design of services for supply chain efficiency. It also focuses on the best practices that lead to efficient, effective, and customer-responsive SCM processes that transform ideas into high quality services, delivered at competitive prices while simultaneously providing superior financial returns within environmental, ethical, and legal constraints.
10th Period | April – May
Courses
Hours | Credits
Strategy in Tourism
21 | 1.5
Strategy in Tourism
21 | 1.5
The course provides an integrative framework for the whole program. It will explain basic planning principles of business strategy and the process through which strategic decisions are made in tourism organizations at both destination and organizational level. Students will become familiar with key strategy elements, such as how tourism organizations select the market, product, and areas in which they compete, how they position themselves in these areas, how they interact with their external environments, how they adjust to changes, and how they decide and implement structure and policies that enable them to achieve their overall goals. The role of the HR professionals in the process of corporate strategy formulation and implementation will also be outlined.
Entrepreneurship in Tourism
14 | 1
Entrepreneurship in Tourism
14 | 1
Nowadays, many millennials dream of becoming entrepreneurs. They often have specific entrepreneurial role models and dream of becoming millionaires before age 35.
Entrepreneurship and innovation are important drivers for success in any service industry. The tourism industry, or rather the sectors that make up the tourism industry, require specific skills and approaches. This module deals with the key issues of entrepreneurship, product and service development, innovation and creativity in two specific sectors of the tourism industry: the hospitality and F&B sectors. It challenges students to think outside the box in terms of how to develop new business/product ideas in a service industry, difficult to virtualize in its entirety.
11th Period | May – August
Courses
Hours | Credits
Internship
56 | 4
Internship
56 | 4
An Internship brings together the academic with the business world, providing benefits both to students and to companies. It has the status of a course, hence it is an obligatory requirement for the fulfilment of the M.Sc. Degree, it carries credits and it is graded. The expected duration is three (3) months, from beginning May to end July. The benefits for students include the opportunity for the blending of academic and on-the-job learning; the use of the explicit knowledge gained during the program, the attainment of tacit knowledge, the development and diversification of skills, the acquisition of work experience, the identification and/or refinement of career goals, the creation and/or development of a professional network. The benefits for companies include the opportunity to meet some company needs with highly qualified and motivated students, the identification of talent for potential future employment, the enrichment of current perspectives and practices with the intern’s novel ideas, the enhancement of social responsibility activities.
Dissertation
56 | 4
Dissertation
56 | 4
The Dissertation is a research project of a student’s special interest in a faculty member’s area of expertise. The students will have the opportunity to construct a detailed plan of a research project; to review specific literature on the selected topic; to identify relevant research questions from the literature; to be able to turn general research questions into empirical ones; to select and justify an appropriate research design; to select and employ suitable methods or techniques to investigate the empirical questions; to analyze financial or social data and to write a report covering a review of the relevant literature, the research questions, an explanation and justification of the design, a description of the conduct and analysis of the research, and a discussion of the findings in relation to the literature and methodological issues.
FACULTY
The Professors
Academic Director
Course Faculty
Evangelia Baralou
Senior Lecturer in Organisation Studies, Open University, UK
Dr. Baralou has broad research interests in how technologies mediate human interactions. She studies serious games and how the gamification process can enhance organizational learning and innovation. Her research draws on activity theory and critical realism as a broader philosophy.
alba profile link
Christos Koritos
Academic Director of the MSc in Marketing
Associate Professor of Marketing
view more
Georgios Papageorgiou
Head of the International Tourism and Hospitality Management Department at The American College of Greece
Professor II & HEAD OF THE INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT DEPARTMENT AT THE AMERICAN COLLEGE OF GREECE
view more
Lecturer, School of Hospitality and Tourism Management University of Surrey, UK.
view more
Stefanos Zarkos
Associate Dean of Academic Programs, Academic Director of MSc in Finance; MSc in International Business & Management; MSc in Business for Lawyers; MSc in Entrepreneurship
Associate Professor in the Practice of Finance
view more
CAREER
Graduates of the program will be able to:
- Identify new trends and the requirements of employers, and adapt and respond effectively.
- Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
- Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
- Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
- Handle the internal IT systems and online media channels necessary for digital marketing and operations.
SCHOLARSHIPS
Scholarships Scheme
You can secure pre-approval of your scholarship, before you apply for admission to the MBA or MSc program of your choice.
GMAT Scholarships
Scholarships of 60% for MBAs and MSc programs for GMAT ≥ 700
Next Generation Family Business Scholarship
Two (2) merit-based scholarships of 50% to a member of the next generation of a family business for several MBA & MSc programs
FPower partial Scholarship
FPower offers one partial and merit based scholarship.
SETE Scholarships
Partial scholarships up to 40% to members of SETE (and their offspring)
ADMISSION REQUIREMENTS
To be considered for admission, candidates must:
- Hold a bachelor’s degree;
- Provide evidence of excellent command of the English language;
- Need to be currently employed or self-employed (valid for the part time mode only)
- GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.
Candidates must submit:
- The completed application form, including one recent photograph in jpeg format;
- Two letters of recommendation in Greek or in English language.
- Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;
- Proof of competence in the English language (unless schooled in English), e.g. Proficiency or TOEFL or IELTS.
- Three Essays, as indicated in the Application form;
- Receipt of the non-refundable application fee's [€60] deposit
Click here to download the details for admission.
To learn more about academic policy, course credit policy, fees policy and rules for student conduct read the Student Handbook.
REQUEST A BROCHURE
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CONTACT
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Lia Tsiabousi
Program Manager
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
Just fill out and submit the form below and we will respond to you as quickly as possible.
Tel.: +30 210 89.64.531-8
Fax: +30 210 89.62.139
e-mail: mstou[email protected]