Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
Key features of the program
The MSc in Marketing Is Designed for:
You may find here more information about the Program's Intended Learning Outcomes.
Current Student Profile
International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)
A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.
The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.
Innovative curriculum: the program offers a number of unique courses and workshops:
The School reserves the right to reexamine the structure of all academic programs and proceed to any necessary changes in the total year schedules.
5th Period: One from the following three options: Marketing Consultancy Project OR Internship, OR Dissertation.
Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation.alba profile link
After completing the program participants should be able to:
You can secure pre-approval of your scholarship, before you apply for admission to the MBA or MSc program of your choice.
Those candidates who bring GMAT score from 700 and above, will be granted a scholarship of 60% of the total tuition fees for all MBA and MSc's (Excluding the Executive MBA, Double Masters for Lawyers and the MSc in ISF Programs). Candidates with high GMAT bellow 700 are also eligible for smaller scholarships.
SEV (Hellenic Federation of Enterprises) offers ten (10) partial scholarships for graduate studies at ALBA.
Scholarships are open only for the academic year 2019 – 2020, will cover 50% of total fees and are addressed exclusively to Small and Medium Enterprises – members of SEV, offered as rewarding services to the members of the Federation.
Applications can be submitted online here with the indication “SEV scholarship” noted at the field Scholarship-Financial Aid. Deadline is set for 15 July, 2019
Note that the evaluation of applications and the final selection will be made from ALBA Graduate Business School, The American College of Greece. All applicants need to meet the eligibility criteria of the program they apply for and to go through the standard admission procedure and personal interview.
Scholarships are open for the following programs
Hear the 2017 scholar talking about this initiative and their personal experience!
For any additional information please fill in the below form or contact Ms. Antonina Kalkavoura at 210 8964531 (ext. 2253) | [email protected]
Alba Graduate Business School offers two partial merit-based* scholarships that cover 50% of the tuition fees for any of the Academic Programs at Alba (Executive MBA, MSc in ISF and Double Masters for Lawyers candidates are not included) to a member of the next generation of a family business.
The Alba Hub for Entrepreneurship and Development offers the “Next Generation Family Business Scholarships” in an effort to encourage growth of and succession in family businesses in Greece. It aims to support upcoming business leaders so that they can excel in such a demanding role.
The Scholarships are awarded to a member of the family business’ next generation that is expected to assume a leading role within the upcoming years. Both the academic background, as well as the applicant’s aspirations and plans for the business’ future will be taken into account. In order to ensure that the applicant and the family business are willing to invest in this opportunity, the application form is submitted by the applicant while The Next Generation Scholarship Committee may contact the CEO/Managing Director for this purpose.
For further information please contact Alexis Komselis, Director of the Alba Hub for Entrepreneurship and Development, tel.: +302108964531 (ext. 2321), [email protected].
* All students receiving scholarships on the basis of merit, either in full or in part, are expected to maintain a Cumulative Index (CI) or a Grade Point Average (GPA) of 3.0 and above. The CI corresponds to the average grade of all course grades that have been reported, while the GPA corresponds to the average grade of the course grades of a particular term. If both the CI and GPA of a scholarship recipient drops below 3.0, for all courses that have been completed and grades that have been announced through myACG portal, the scholarship will be discontinued until such time as the term GPA or the CI rises to 3.0 and above. In such cases, the student will become personally liable for payment of tuition fees corresponding to the teaching period that follows right after the announcement of the grades of the preceding term, in which both the term GPA and the CI have been reported below 3.0. This rule does not apply to the first and the last teaching period of all Academic Programs.
FPower offers one partial and merit based scholarship for any of the postgraduate degrees offered by ALBA for academic period of 2018/19. This scholarship complements FPower’s activities, and aims at supporting female leadership by giving access to knowledge and skills.
The scholarship is available to interested applicants from FPower’s community, who aspire to assume leadership roles and introduce innovative solutions in terms of both career and society.
Applicants interested in receiving this scholarship need to inform FPower by:
Following a positive response, prospective students need also to apply for the postgraduate degree they wish to study for at ALBA. Applicants should meet the overall criteria for the degree program they will be applying for.
The scholarship recipient will be selected among the applicants who have been successfully gone through the academic evaluation process by a joint FPower and ALBA
To be considered for admission, candidates must:
Candidates must submit:
Click here to download the details for admission.
To learn more about academic policy, course credit policy, fees policy and rules for student conduct read the Student Handbook.
Fill out this form to get your copy of our brochure and the contact information of our the Admissions department for further information.
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
Just fill out and submit the form below and we will respond to you as quickly as possible.
Tel.: +30 210 89.64.531-8
Fax: +30 210 89.63.302
e-mail: [email protected]
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