Polina Roussou is a business consultant, a practicing psychotherapist & executive coach. Over the years she has specialized in a number of roles and ‘viewpoints’ -working with individuals, professionals, sensitive populations, groups, families, brands and companies, driven by a multilayered interest in the personal, professional, relational, familial and institutional processes/ dynamics. Apart from her therapeutic and coaching background, Polina has extensive experience in the field of qualitative market research at leading market research companies in the FMCG and pharma sectors and she has been responsible for the qualitative research divisions of Cegedim Hellas and Quintiles IMS up until April 2017. During her career as consultant she has worked for various clients and brands providing market research insights, consulting & specialized training. One of her main interests is bridging psychological/ psychotherapeutic modalities with marketing/ sales strategic planning, as well as providing high-end training infused with creative experiential exercises and psychological theory.