Teaching Fellows

George Anagnostopoulos

Founder & CEO at Socialab BA (Hons) Business Studies from the University of Wales; MA Marketing with eComerce from the University of Portsmouth

George Anagnostopoulos is a serial entrepreneur. His current ventures include 4 media/tech businesses in 3 countries, two budding startups, and the ad agency he is most known for, Socialab. As the founder and CEO of Socialab, a digital-first advertising agency, George is actively involved in the growth strategy. The company, having started from 1 person, has reached maturity and recognition in the Greek market, with a personnel of 45 people and 50 active brands as clients. Mr. Anagnostopoulos started his career in 1994, when he co-founded the first Greek web magazine. In 1997, he started writing about online marketing across magazines and websites in the US, Australia and the UK. In 1999, he was hired into the marketing department of Expocentric, a "dot-com" startup, which later IPO’d in LSE with a valuation that topped £70m. Three years later, in 2002, he’s hired into the digital branch of global advertising group Omnicom. On the same year, he started a business providing content for the Southeast European Times, a journal mainly targeted to Diplomats, which was sponsored by the Pentagon (United States European Command, EU-COM) and he continued for 3 years. In the year of the Athens Olympics, in 2004, he started his business on performance marketing with clients in New York, Boston and Philadelphia. A little while later, he joined a Greek mobile marketing agency and after he became General Manager, the company was acquired by the Vardinogiannis family, in the largest-ever acquisition in the industry. In 2009, he founded Socialab, a digital-first advertising agency. Starting from one person, Socialab now employs 40 executives with an active clientele of 45 national and global brands. The campaigns of its clients span from North America to Southeast Asia. A few of them have earned awards and honorable mentions both in Greece and abroad, thanks to the commitment of the agency’s executives. Recently, he started his next move in media buying along with a UK ad tech provider. Mr. Anagnostopoulos is an adjunct instructor in Executive Development at ALBA Graduate Business School and he is a frequent speaker at conferences and company trainings on Digital Transformation. He has personally trained more than 1,100 executives since 2011.

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