Athina has an MSc from Alba Graduate Business School with orientation in Marketing. At her very first steps, she occupied in the field of Digital Marketing in advertising agencies. Both her professional and educational background prepared her for the role of Marketer. She can perform in various marketing activities such as planning, set up and monitoring digital marketing campaigns in Google AdWords, Social Media, LinkedIn and SMS / Viber. She produces and coordinates dynamic content for social media platforms, develops and executes campaigns including day-to-day planning and optimization, measuring and reporting the performance of all advertising activities, analyzing results and providing recommendations to improve campaign performance and hit KPI’s. She is the Media Manager at Socialab and handles over 20 brands in every digital channel.