Managing Young Global Enterprises: MYGLOBE, an innovative executive program co-developed by INSEAD and ALBA, is offered again this year.
On this occasion, ALBA cordially organized a GALA DINNER on Thursday, January 27, 2005, 19:30 pm, at the Hilton Hotel (Athens).
The Guest Speaker was Prof. AMITAVA CHATTOPADHYAY, The L'Oréal Chaired Professor of Marketing Innovation & Creativity, INSEAD, and Program Director of MYGLOBE and the topic of his speech was Managing Brand Contacts to Optimize Brand Experience.
The event was sponsored by TELEDOME S.A. (http://www.teledome.gr/)
More than one hundred executives from a wide range of Greek and multinational companies attended the event.
For more information and reservations, you may contact the Executive Development Programs Department, tel: 210 8964531, e-mail: [email protected]