ALBA Graduate Business School, in cooperation with the ALBA Alumni Association, had the honor of organizing and hosting a special speech by Professor Benson Shapiro, entitled Sustainable Market Leadership.
The event took place on Thursday 8th November 2007, at 18:30, at The Auditorium of S&B Industrial Minerals S.A. in Kifisia (15 A. Metaxa Str.) and was organized for the ALBA, Harvard and LBS Alumni.
Professor Benson Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997. Since 1997, Professor Shapiro has concentrated his professional time on consulting, speeches, boards of directors, and writing. He continues to teach at Harvard, and in the recent past has taught in several executive programs including the CEO Program, Young Presidents' Program, and Business Marketing Strategy, and has chaired the Sustainable Marketing Leadership for Mid-Sized Firms Program.
It should be noted, that Prof. Shapiro also visited ALBA on November 8, in order to give a talk to the ALBA MBA students and to meet the ALBA faculty.
For more information please contact the Marketing and Communications Department, tel: 210-8964531, email: [email protected].