As part of its actions to boost the extroversion of Greek businesses, SEV organized on Thursday, 5 December an #ExportReady Master Workshop on "Marketing and Advertising for Successful Exports" . The purpose of the workshop was to understand the marketing and advertising strategies, but also to utilize these tools according to the needs of consumers in foreign countries.
The workshop presented specific marketing and advertising practices for the German market, an advanced but highly competitive market, and for the Asian market, a growing market with a different culture from the Western world. Speakers were Dr. Kyriakos Kyriakopoulos, Mrs. Niovi Papazotou, Marketing Director of COCOMAT and Mr. Panagiotis Drosos, KORRES Global Business Development Director.
Speaking about the importance of the workshop, Dr. George Xirogiannis Deputy Director General at SEV Hellenic Federation of Enterprises emphasized, "One of the lessons we learned from the economic crisis is the need for further extroversion. Greek companies have realized that they are operating in an international environment and that they have to adapt to international competition by keeping up-to-date on developments in international markets. "
Our own Dr. Kyriakopoulos talked about how Greek companies can build a customer centric organization and strategies in their export markets. Dr. Kyriakopoulos mentioned that " this seminar was an opportunity to present best practices and the latest developments on Successful strategies for Export Marketing and Promotion"