Managing Strategic Alliances

Tuesday, 04/06/2002

Conducted by Jeffrey J. Reuer, Assistant Professor of Strategy, Ohio State University and INSEAD

In this seminar, participants will understand the underlying economics of alliances, when firms should use alliances instead of alternatives such as mergers and acquisitions, how firms should negotiate and structure alliances effectively, how good collaborative relations can be developed, and the means by which alliance capabilities can be cultivated in the firm.

Through a combination of lectures, case studies, and small group discussions, the seminar will enhance the participants’ understanding of collaborative strategy and how they might enhance the value their firm attains from strategic alliances.

One of the tangible benefits of the seminar is the sharing of experiences, challenges, and insights among participants from different sectors and organizations. In plenary sessions and small group discussions, participants will develop solutions to common problems they face.

Participants who will benefit from the program include senior line managers and staff executives directly involved in key decisions surrounding alliances as well as mid-level managers involved in partnerships on a day-to-day basis. Those line managers and staff executives deciding whether to embark on collaboration or about to take responsibility for an alliance will also find the sessions useful.