ALBA Graduate Business School, in collaboration with the ALBA Alumni Association, successfully organized its annual gala dinner on June 25 2008, featuring a presentation by Dr. Alexander Paufler, President and CEO of Mercedes-Benz Hellas, titled: ''The Power of a Creative, Passionate and Unusual Corporate Culture''.
During his speech, Dr. Paufler presented the corporate culture of Mercedes-Benz Hellas, referring as well to the similarity that it shows with the culture of ALBA regarding their unusual character (business unusual). He also underlined the importance of culture in a corporation, the absence of which can undermine any successful strategy. Dr. Paufler focused as well on the significance of specific parameters within a corporate environment, such as: the communication technique employed towards employees and other stakeholders, which should be unusual and inspiring in order to be effective; the fact that the management of a corporation should care not only for its team but also for the team's families; and the collection of ideas by the management, which should be practiced by the use of more creative methods apart from the traditional ones (such as discussions, feedback, symbols, colors to get the message across).
-Mr. Nikos Ebeoglou, President of the Board of ALBA Graduate Business School
-Mr. Panos Panayotides, President of the ALBA Alumni Association
The event was sponsored by Leaseplan Hellas S.A.
For more information please contact the Marketing and Communications Department at ALBA Graduate Business School, email: [email protected], tel: 210-8964531.