Events & Seminars

“The Customer Funded Business”, a presentation and discussion with Professor John Mullins

3 of February 2015
RSVP [email protected] Telephone info: 210-8964531
11:30-13:30 ALBA premises (6-8 Xenias str., Mavili Square)

Join us on February 3 at 12:00

ALBA Campus (6-8, Xenias street, Athens)


ALBA Graduate Business School at The American College of Greece is hosting a presentation and discussion with London Business School Professor John Mullins on February 3, 2015 at 11:30 am based on his newest book “The Customer Funded Business"!

A former entrepreneur and now an award-winning professor at London Business School, John Mullins is the author of two best-selling books, as well as dozens of case studies of real-world entrepreneurial companies and more than 40 other publications. Professor Mullins is also a Visiting Professor at the MSc in Entrepreneurship of ALBA Graduate Business School. His new book identifies how 21st century entrepreneurs have ingeniously adapted novel approaches to secure early funding from a much more agreeable and hospitable source, their customers. Professor Mullins will discuss his findings and present specific tools use by successful businesses.

Apostolos Apostolakis will contribute his views and insights from his experience as a serial entrepreneur and angel investor. Apostolos is a serial entrepreneur and angel investor in the internet/technology sector. He started in 1998 when along with 2 friends cofounded the first and largest computer e-tailer in Greece. In 2009 he cofounded Openfund the first seed investing fund in South Europe that helped many startups including Taxibeat where Apostolos also became an angel investor and currently serves on the board. In 2011 he cofounded and in 2012 he cofounded Finally In 2014 he got involved with 3 new promising and helpful services., and  Funkmartini.




11:30 Welcome Coffee - Registration

12:00 Opening Remarks

Alexis Komselis, Director ALBA Hub for Enterprise and Development (AHEAD)

12:05 “The Customer Funded Business: Start, Finance or Grow your Company with your Customers’ Cash”: An interactive presentation by the author of the book John Mullins, PhD

 2:45 Reflections from Greece

Apostolos Apostolakis, serial entrepreneur and angel investor

 3:00 Questions from the audience

13:30 Light Lunch



The event is powered by the ALBA MSc in Entrepreneurship


Limited seats available. Book your seat at: For further information please contact Ms Marielma Pateli at [email protected]

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