Events & Seminars

Strategy in times of digital change: simple rules and impromptu action

26 of September 2019
RSVP [email protected] Telephone info: +302108964531
18:00 -20:00 6-8 Xenias Str.

Announcing the first event of 2019 – 2020 of The Lead Creatively: Discussion Series which will take place on Thursday, September 26 at 18:00 at Alba's amphitheater. The event is organized by the SEV Center of Excellence in Creative Leadership.

The interactive speech entitled “Strategy in times of digital change: simple rules and impromptu action” will be held by Dr Kyriakos KyriakopoulosProfessor of Strategy and Marketing, Alba Graduate Business School, The American College of Greece.

In industry after industry, firms face a tsunami of digital disruption with the odds against them if we are to believe business analysts and technology gurus. While digital transformation touches almost every single sector and every stage of the value chain, digital technologies are not always disruptive; conversely, disruption often is not digital. Rather than being obsessed with digital disruption, managers, therefore, need to organize for increasing ambiguity and velocity of change caused by technology, flimsy customers, and new rivals

Facing increasing complexity, managers need to simplify decision making: simple rules, few clear guidelines (e.g., setting priorities, seizing opportunities, exit decisions) foster swift and concerted action. Rather than predicting it, companies need to discover the future as they improvise small, unplanned steps to market surprises. While in the past, firms have been addicted to routine behavior, complicated decision tools, and elaborate plans, they begin to discover what has been always the norm in jazz bands: educated spontaneity, active listening, common aims, ‘yes-and’  coordination, and rotational leadership.


In order to participate please register here no later than September 20th. A first-come first served policy will be followed.


18:00 Welcome Coffee

18:10 Presentation of the Keynote speaker | Charalampos Mainemelis, Professor of Organizational Behavior, Alba Graduate Business School, The American College of Greece, Director of the SEV Center of Excellence in Creative Leadership

18:30 “Strategy in times of digital change: simple rules and impromptu action” | Dr Kyriakos Kyriakopoulos, Professor of Strategy & Marketing, Alba Graduate Business School, The American College of Greece.

19.15 Discussion | Coordination by Charalampos Mainemelis

20:00 Networking cheese & wine


The Lead Creatively: Discussion Series are stimulating discussions organized annually in order to disseminate to senior executives, the Alba Academic Community and the larger society, cutting-edge and management-relevant knowledge about creativity and leadership.

The mission of the SEV Center of Excellence is to advance the generation and dissemination of cutting-edge knowledge about creative forms of leading in the third and fourth decades of the 21st century. Through its world-class research and simulating dissemination, the Center aspires to be a force of excellence that will spread the values and practices of creative leadership in the Greek society and the rest of the world.

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