Alba Graduate Business School, The American College of Greece and SEV (Hellenic Federation of Entreprises) have the honor to invite you to the second event of The Lead Creatively: Discussion Series which will take place onFriday, March 22 at 18:00 at Alba's amphitheater. The event is organized by the SEV Center of Excellence in Creative Leadership.
The interactive speech entitled “Creativity and Aesthetics: The Case of Michelin-starred Chefs” will be presented by Marc Stierand, Associate Professor of Service Management & Director of the Institute of Business Creativity at Ecole Hôtelière de Lausanne, HESSO/University of Applied Sciences Western Switzerland.
Aesthetics play a critical role in the development of new products, services, and customer or user experiences. Creative leaders rely on their aesthetic sensibility to integrate multiple and often competing imperatives into novel and compelling solutions. Drawing on his extensive research in the world of international haute cuisine, Dr. Marc Stierand will share his reflections on how Michelin-starred chefs engage in intricate forms of aesthetic composing that express their unique creative identity.
It will be a great honor for us if you would be able to attend.
In order to participate please register no later than March 18.
A first-come first served policy will be followed.
You can find below the discussion agenda. The speech will be conducted in English.
The Lead Creatively: Discussion Series are stimulating discussions organized annually in order to disseminate to senior executives, the Alba Academic Community and the larger society, cutting-edge and management-relevant knowledge about creativity and leadership.
The mission of the SEV Center of Excellence is to advance the generation and dissemination of cutting-edge knowledge about creative forms of leading in the third and fourth decades of the 21st century. Through its world-class reseach and stimulating dissemination, the Center aspires to be a force of excellence that will spread the values and practices of creative leadership in the Greek society and the rest of the world.